TLDR: TikTok’s link in bio can turn views into revenue, but availability hinges on your account. Personal profiles unlock a clickable website field at 1,000 followers; Business accounts get it right away but trade off full access to mainstream music (you’ll use the Commercial Music Library or licensed audio). No link yet? You can still push traffic with pinned comments, Auto-DM workflows, profile CTAs, and smart captions.

In this guide, you’ll get the up-to-date requirements, a clear setup walkthrough once you qualify, and proven tactics to squeeze more conversions from every TikTok visit.

Want that clickable website link on your TikTok profile in 2026? Here’s exactly who qualifies, how to get it fast, what can go wrong, and the smartest ways to use it for traffic and sales. We’ve verified everything against TikTok’s current Help Center and Business resources so you don’t chase outdated advice.

What Changed to TikTok Link In Bio Requirements?

• Eligibility (two paths):
  1. Personal account with ≥1,000 followers, or
  2. Registered Business Account (verification via TikTok Business).
• Availability can vary by region. The Website field may not appear in every country.
• Business accounts get the Website link but must use TikTok’s Commercial Music Library (no mainstream songs for commercial use).

Who Is Eligible to Add a Link To Their TikTok Bio?

Option A — Personal Account (≥1,000 followers)

If your personal profile has 1,000+ followers, you’ll see Edit profile → Links → Website and can add a clickable URL.

Option B — Registered Business Account

Don’t want to wait for 1K? Switch to a Business Account and complete Business Registration/Verification inside Business Suite. Registered Business Accounts are explicitly eligible to add a website link.

Note: TikTok states “this feature isn’t currently available everywhere,” so the Website field may be geo-limited.

Step-by-Step: How to Add Your Website Link

Path 1 — Personal Account (you already have ≥1,000 followers)

1. Open TikTok → Profile.
2. Tap Edit profile.
3. Tap Links → Add → Website, then paste your URL.

Path 2 — Register a Business Account (no follower minimum)

1. In TikTok → Profile → Menu (☰) → Settings and privacy → Account → Switch to Business Account.
2. Open Business Suite → Business registration and submit the required details/documents until status shows Approved. (TikTok outlines steps and acceptable docs in the Business Help Center.)
3. Go back to Profile → Edit profile → Links → Add → Website, paste your URL.

Trade-offs: Personal vs. Business (2026)

Music & Compliance (Don’t Get Caught Out)

• If you promote a product/service (organic or ads), TikTok instructs you to use the Commercial Music Library (CML) unless you separately license a track and confirm usage.
• Business Accounts don’t have access to the general music library (mainstream songs) for commercial use. Plan your content with CML tracks.

Why Your Website Field/Link Isn’t Showing or Clickable

1. You don’t meet eligibility (no Business registration and <1,000 followers on personal).
2. Region limitation (Website field not rolled out in your location yet).
3. Verification not finished (for Business). Complete Business registration/verification in Business Suite.
4. URL issues or warnings (certain destinations can trigger “external site” warnings; TikTok may flag risky domains). This is based on user reports rather than a public official blocklist—choose trustworthy domains. (Inference from user reports.)

The Exact Flow for Business Registration (What to Prepare)

• Where: Business Suite → Business registration.
• What docs: Gov-issued business registration/incorporation (country-specific list).
• Timing: TikTok notes ~1–5 business days typical review.

Separate from verification: TikTok Shop requires its own seller verification (IDs/bank) if you plan to transact natively.

How to Optimize Your Link for Traffic & Sales

1. Use a fast, mobile-optimized page (slow pages kill retention).
2. Minimize choices: one top CTA, optional buttons below.
3. UTMs everywhere (so you can attribute sales/lead gen).
4. Match the content: your link destination should mirror the hook of your recent videos (reduce click bounce).
5. Update frequently: rotate offers, pin a video that calls out “link in bio.”
6. Keep the URL clean: branded domain over generic shorteners (shorteners can look spammy and occasionally trigger warnings). (General best practice; TikTok has no public master list.)

Troubleshooting Checklist

• Personal account <1k? Either grow to 1k or register a Business Account.
• Business not approved yet? Check document types/numbers and resubmit via Business Suite.
• Website field missing in Edit Profile? You may be in a region without the feature; link Instagram/YouTube as interim touchpoints.
• Music issue warnings? Switch to a CML track for any promotional content.

Step-by-Step (Screenshots Not Required) — Fast Setup in 10 Minutes

1. Decide your path:
   • Have ≥1k followers on personal? Use Personal → Edit profile → Links → Website.
   • Otherwise, Switch to Business and register.
2. Prepare docs (business registration/incorporation/equivalent). Submit.
3. Add your Website via Edit profile → Links → Add.
4. Post with compliant audio (CML for commercial content).
5. Pin a video that directs to the bio; track clicks with UTMs.

No Link Yet? High-Conversion Workarounds

Falling short of the bio-link requirements doesn’t have to stall growth. Creators routinely move traffic—and sales—using low-friction paths that work inside TikTok.

1) Pinned-Comment CTA
Turn every video into a mini landing page. Post a short, memorable URL (or slug) in a comment, pin it, and reference it in the video/captions: “Grab the checklist—pinned comment.” Engaged viewers will copy/paste when the value is clear.

2) Keyword Auto-DM (Set-and-Forget)
Use a trigger word (“GUIDE,” “TEMPLATE”). When someone comments that word, your Rally.Fan Auto-DM workflow sends the link or freebie instantly. It keeps people in-app, strikes while intent is hot, and quietly builds your list. Tip: keep the keyword simple and mention it in the first 3 seconds on screen.

3) Instagram/YouTube Bridge
Link Instagram or YouTube on your TikTok profile. On those profiles, place your main bio link (store, newsletter, funnel). Reinforce with IG Story Highlights or YouTube descriptions so motivated viewers can complete the journey in two steps.

4) Email-First Videos (Own the Audience)
Create content that sells the opt-in, not the product: “Comment ‘START’ for the 7-day plan.” Deliver the freebie, then nurture via email. You’ll convert over time and aren’t hostage to algorithm swings.

5) On-Screen QR + Vanity URL
Add a subtle QR code (top corner) and a short, branded URL on your video frame. Great for desktop viewers, reactions, and reposts. Always include both (QR + text) for accessibility.

6) Native Commerce Options (Where Available)
If TikTok Shop or product pins exist in your region/account type, list your lead magnet or entry-offer there to capture interest without sending users off-platform.

7) Bio Line That Directs Action
Even without a clickable field, make the bio work:
“Type CHECKLIST in the comments—I'll DM it” or “See IG bio for the full guide.” Clear, single-step instructions outperform vague CTAs.

Pro tip: Announce the path verbally and on-screen, then repeat it in captions and the first comment. Consistency = more clicks (and fewer “where’s the link?” replies).

TikTok Link In Bio Requirements: FAQs

Do I still need 1,000 followers to add a link?‍

Only for personal accounts. Registered Business Accounts can add a website link without a follower threshold.

Is the Website link available in every country?‍

Not yet. TikTok notes the feature “isn’t currently available everywhere.”

Can I use popular songs if I’m a Business Account?‍

Not for commercial/promotional use. Use the Commercial Music Library or obtain/confirm separate licensing.

What if my link shows a warning or doesn’t click?‍

Verify eligibility/registration, try a reputable domain, and ensure the destination is safe. (TikTok warns on external sites; some users report prompts or blocked domains.)

Can I sell without a website link?‍

You can still link Instagram/YouTube and leverage TikTok Shop (separate seller verification).